About
The Club 

Connecting Entrepreneurs. Building Community. Inspiring Change.

Susty Club (formerly The Club Preloved) is more than a network. It’s a movement, a place where sustainable sellers, circular brands, and conscious creatives come together to grow, connect, and rewrite the story of modern retail.

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Founded by Lauren, former Head of Digital Marketing at TK Maxx and the creative influencer behind @laurenrestyle, The Club brings together over 15 years of digital strategy experience and a real passion for sustainable living and circular fashion.

After years spent reselling vintage treasures and navigating the world of small business ownership, Lauren knew something was missing, a place where purpose-led business owners didn’t have to build alone.

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So she created the space she needed:
A supportive, purpose-led community where sustainable brands and preloved sellers could find visibility, real connection, and the kind of encouragement that changes everything.

“I built this Club because I believe small, sustainable businesses deserve to be seen, celebrated, and supported, not just survive, but thrive.” — Lauren, Founder

Today, The Club connects over 150 business owners, upcyclers, slow fashion founders, and sustainable lifestyle brands, with a combined reach of 2 million+ and growing. Our members share knowledge, collaborate on campaigns, and support one another in a space rooted in creativity, connection, and climate-conscious values.

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What We Offer:

• A Sustainable Directory so conscious shoppers can discover your business

• A curated Sustainable Events Calendar to help people connect in real life

• Opportunities to showcase your brand at Fashion Weeks

• A culture of collaboration over competition — always!​

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Whether you’re a shopper looking to support ethical, independent brands, or a seller looking for community and growth, you’re welcome here.

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This is for the small business owners doing big, brave things.
This is for the slow fashion believers and the resale revolution.
This is for you.

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Welcome to The Club.