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About
The Club 

Connecting Entrepreneurs. Building Community. Inspiring Change.

Susty Club (formerly The Club Preloved) is more than a network. It’s a movement, a place where sustainable sellers, circular brands, and conscious creatives come together to grow, connect, and rewrite the story of modern retail.

Founded by Lauren, former Head of Digital Marketing at TK Maxx and the creative influencer behind @laurenrestyle, The Club brings together over 15 years of digital strategy experience and a real passion for sustainable living and circular fashion.

After years spent reselling vintage treasures and navigating the world of small business ownership, Lauren knew something was missing, a place where purpose-led business owners didn’t have to build alone.

So she created the space she needed:
A supportive, purpose-led community where sustainable brands and preloved sellers could find visibility, real connection, and the kind of encouragement that changes everything.

“I built this Club because I believe small, sustainable businesses deserve to be seen, celebrated, and supported, not just survive, but thrive.” — Lauren, Founder

 

Today, The Club connects over 150 business owners, upcyclers, slow fashion founders, and sustainable lifestyle brands, with a combined reach of 2 million+ and growing. Our members share knowledge, collaborate on campaigns, and support one another in a space rooted in creativity, connection, and climate-conscious values.

What We Offer:

  • A Sustainable Directory so conscious shoppers can discover your business

  • A curated Sustainable Events Calendar to help people connect in real life

  • Opportunities to showcase your brand at Fashion Weeks

  • A culture of collaboration over competition — always!​

Whether you’re a shopper looking to support ethical, independent brands, or a seller looking for community and growth, you’re welcome here.

This is for the small business owners doing big, brave things.
This is for the slow fashion believers and the resale revolution.
This is for you.

Welcome to The Club.

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Stronger Together

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